5 Things To Choose A Perfect Domain Name

Graham Havercroft • Aug 24, 2022

5 Musts to choose a perfect domain name

Creating an online brand requires not only a quality store, company website, or blog, but also a great domain name. Domain names are important to every brand because they establish the online identity. Unfortunately, securing a great domain name is not always straightforward. Over 1.7 billion websites currently exist on the Internet, so you'll want to save the day if you happen upon a would-be website owner who has already chosen a domain name. Below are five methods for aiding your customers in selecting their ideal website address (and winning their business).

1. Use relevant, alternative domain extensions

If your  business name is unique, you are unlikely to have already registered a .com version of it. However, in the last few years, hundreds of new top-level domains (TLDs) have emerged, including .online, .store, .space, .tech, and .site. Because these domains can be easier to acquire, it is possible to make your URLs more meaningful and relevant. You may be better able to meet your brand and industry demands. For example, .store is a great choice for e-commerce websites, .tech is a natural choice for tech-related platforms, and .space is a fun option for blogs and creative pages. You may also choose .us if your customer's domain is available in the country-code extension, like .ca, .uk, .de, or .us.

2. Buy your first-choice domain from its current owner

While this might be a bit pricey for some smaller businesses. The domain may be purchased from us or we may be able to provide it to you directly. If the domain is for sale and has been listed, you can purchase it from our website or API. You can also contact the registrant by using a whois lookup on the domain. You might locate the owner's contact information on the website currently running on the domain.

3. Make sure you know what you business is about

It is advisable to include keywords that are relevant to your  business in the domain name. This ensures that the brand name remains competitive and visible, and also makes the domain name more accessible. In addition, this is beneficial for new, lesser-known companies, as people can immediately identify the business's focus. For instance, an online store that sells stylish cotton t-shirts called Summer Funk may utilise the domain name summerfunktshirts.store if summerfunk.store has already been claimed.

4. Speak to your location

You can tell where you are located by including the location in your domain name. If your company is a local or regional one, getting specific about the geographic market you serve is a great idea. You can include the city, district, or neighborhood in the brand name, for instance. The location of the business may be mentioned in the domain name, for example, summerfunkldn.store or summerfunkldn.site.

5. Brainstorm new ideas

There are several tools available that can assist you in finding domain names that are suitable for you customers. You may start by using online name generators to generate some imaginative brand names, and when seeking domains.

In Summary – Timing Matters

We would encourage you  to purchase your domain name early. Competition for great names is intense, and you never know when someone will buy the domain you’ve been eyeing. It’s also a good idea to purchase multiple domains, and decide on the winner later. As well, variations of their domain names may be used for unique landing pages and branded links.


We want you to enjoy the creative process, you’re helping them nail down a foundational element of their brand.

We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.

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