Ink Pink Project

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Ink & Pink Fashions Project

LADIES FASHION E COMMERCE SHOPIFY SITE WITH INTEGRATED EPOS POINT OF SALE

The Company

Ink and Pink are a ladies fashion, accessories and shoe retailer operating from four outlets in the Highlands of Scotland. They specialise in young ladies fashions together with diserning lady's fashion and boutique shoes.


Ink and Pink had a requirement to bring all stock from there three stores / brands under control and in one place. They already had e Commerce for their Ink and Pink brand, however, not for their other stores and brands. Additionally, their online stock and bricks and mortar stock required considerable management. They were also about to bring another brand into the fold.


HOW INK AND PINK  - THE BRAND, ROLL!


"We are Ink and Pink and we like to think we are in the business of celebrating fashion - with you! We welcome you to explore fresh styles, exciting fashions and fabulous accessories at our Ink and Pink, Avie, Brambles and Strut stores. Alternatively, if you're an "on-line" kinda girl, take advantage of our shop - at your convenience! Great fashion that does not have to cost the earth!"

The Brief

Ink and Pink approached On Purpose with the desire to revamp their website. As a valued client, they sought our assistance once again.


Our primary task was to create a fully responsive eCommerce website that would be easy to use and update. We wanted to seamlessly integrate their physical store inventory, resulting in increased efficiency for their business.


Additionally, we aimed to install EPOS systems in each of their four stores.


The website's main purpose was to showcase their exclusive stores in Nairn and Aviemore, located in the beautiful Highlands of Scotland.


Our objective was to boost efficiency in their operations, facilitate POS transactions, and provide comprehensive stock management. Moreover, our new eCommerce solution would incorporate essential marketing tools.

What Ink and Pink said...

Completely thrilled to reclaim our evenings! We can now efficiently handle inventory for all our locations, and our Shopify-powered online presence is absolutely fantastic. On Purpose conducted thorough research and flawlessly developed our website integration.

a cell phone displaying a website for Ink Pink
a laptop is open to a Shopify website called Ink Pink

What We Did

  • Employ Shopify theme iterate and develop.
  • Prepare existing solution inventory and rationale.
  • Transfer inventory and create structure for Shopify
  • Research integration from Shopify to EPOS Now Point of Sale
  • Prepare EPOS to receive the inventory from Shopify
  • Perform the inventory imigration from Shopify to EPOS
  • Integrate Social Feeds
  • Search Engine Optimisation where necessary
  • Have ready to deploy the Shopify Blog
  • Ongoing hosting and support

"We extend our sincere gratitude to Ink and Pink for granting us the privilege to maintain our collaboration and to introduce their groundbreaking solution to the market. Witnessing the progress of our clients and their adept utilisation of comprehensive solutions to streamline their operations is truly marvelous." - Graham Havercroft, Managing Director at On Purpose

SEE THE SITE HERE
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