Down Syndrome Cheshire Project
BRAND, INFORMATIONAL, NEWS, REPORTING & E COMMERCE SITE
Down Syndrome Cheshire
Down Syndrom Chaeshire offer family support and activities, educational advocacy and training, professional services and therapies, life skills and employability.
With continued support, children with Down syndrome will make good progress and achieve things that were thought impossible in the past. They will have jobs, get married, run park runs, achieve qualifications and set and achieve their own personal ambition...just like everyone else!
Who Are Down Syndrome Cheshire
Down Syndrome Cheshire is a small local charity that supports children with Down syndrome (DS) and their families. The charity was established in 2007 by a group of Cheshire parents, who all had babies with Down syndrome
Down Syndrome Cheshire Mission
To empower people with Down syndrome to unlock their potential and lead happy and fulfilling lives, by changing perceptions, creating opportunities and educating the wider community.
Down Syndrome Cheshire Values
Ambitious
Create opportunities to exceed expectations.
Supported
Provide well informed, tailored support to families and the wider community.
Trusted
We’re realistic, supportive and welcoming to everyone.
Dedicated
We consistently provide high-quality services.
Caring
We care and celebrate what matters to you.
The Brief
Down Syndrome Cheshire already possessed a well-established website that provided updates on news, events, and maintained an archive of past activities.
The website also included a basic merchandise sales page that utilised PayPal. However, despite showcasing their identity and purpose, it failed to truly establish a recognisable brand and lacked a comprehensive e-commerce solution that embodied all of its values.
The brand of Downs Syndrome Cheshire was concealed amidst a blend of different styles and supplementary pages.
What Down Syndrome Cheshire Said...
It has been a delight working with Graham at Be On Purpose during the development of our new website. Throughout the design and development of the new site Graham has been creative and patient in equal measures! He has listened to the needs, vision and values of the Charity and reflected this in our new site. We are delighted with how it has turned out.
Julie Duff, Chair, Down Syndrome , Cheshire


What We Did
- Consult and discover the Down Syndrome brand and history
- Develope two custom themes and present for feedback
- Work with DS Chshire's roject Manager
- Iterate as neccessay
- Provide payment processing
- Provide Advanced e commerce subscription payments faciltiy
- Client training on website and eCommerce solution
- Search Engine Optimisation
- Specific Blog management and training
- Ongoing hosting and support
We express our gratitude to Down Syndrome Cheshire for granting us the privilege of collaborating with their charitable organisation. This remarkable opportunity allowed us to provide our services, enhance the presence of the charity, and equip them with the necessary tools to achieve greater commercial success and sustainability.
Graham Havercroft, Managing Director at On Purpose.