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    <title>News From BeOn Purpose</title>
    <link>https://www.beonpurpose.co.uk</link>
    <description />
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      <title>We've Relocated</title>
      <link>https://www.beonpurpose.co.uk/we-have-relocated</link>
      <description>We have moved! BeOn Purpose has relocated to Congleton! A vibrant town in Cheshire. Come and meet with us and dicuss your requirments!</description>
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            We have relocated!
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  &lt;img src="https://irp.cdn-website.com/bd555387/dms3rep/multi/Exterior+%281%29.jpg" alt="Exterior of &amp;quot;The Space&amp;quot; building, a co-working space. Brick facade, black awning with text &amp;quot;Work meet learn&amp;quot;."/&gt;&#xD;
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           On Purpose Website Design Has Moved
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            We're excited to announce that BeOn Purpose has moved from our original home at Profolk, Stockport, to the vibrant town of Congleton!
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            We’re now calling The Space our office, and it’s just perfect for us. With access to well-equipped meeting rooms and conference facilities, we can focus on what we do best—creating stunning websites and e-commerce platforms while boosting your digital marketing efforts.
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           And yes, we've got our caffeine fix covered, too! Come for coffee and collaborate with us!
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            ﻿
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           Find us.
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      <pubDate>Mon, 09 Feb 2026 12:13:07 GMT</pubDate>
      <guid>https://www.beonpurpose.co.uk/we-have-relocated</guid>
      <g-custom:tags type="string">Updates</g-custom:tags>
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      <title>Improved Website Accessibility</title>
      <link>https://www.beonpurpose.co.uk/improved-website-accessibility</link>
      <description>We have improved our Mega Menu install for our sites built using this feature. The menu has improved accessibility and keyboard functionality.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           We have improved the mega menu experience for keyboard users.
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           Why all this matters
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           These updates help make our clients' sites that are built using a Mega Menu, more usable, more inclusive, and better optimised for search.
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           Accessibility improvements
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            Screen reader compatibility: The menu is optimised for screen readers, allowing it to be read only when open and skipped entirely when closed. 
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            Screen reader functionality: Users can now open the menu using specific screen reader commands. 
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            Keyboard-friendly navigation: 
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            Easily tab in and out of the menu. 
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            Once inside, you can navigate through all links and buttons seamlessly. 
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            Press Escape to close the menu, which will return you to your previous location.
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      <pubDate>Tue, 22 Jul 2025 13:51:45 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/improved-website-accessibility</guid>
      <g-custom:tags type="string">Updates</g-custom:tags>
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    <item>
      <title>Prepping Your Site for the Future of AI Search</title>
      <link>https://www.beonpurpose.co.uk/prepping-your-site-for-the-future-of-ai-search</link>
      <description>llms.txt is like a cheat sheet for AI. It's a guide for Large Language Models (LLMs), similar to how robots.txt helps search engines, but made specifically for AI. It tells tools like ChatGPT, Claude, and Perplexity exactly what your site is about in clean, structured language.</description>
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           Prepping Your Site (and all our clients sites) for the Future of AI Search
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  &lt;img src="https://irp.cdn-website.com/bd555387/dms3rep/multi/lobby-llm-txt-1920w.webp" alt="A car is driving down a desert road with the word lx on it"/&gt;&#xD;
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           We’re automatically rolling out llms.txt on all our published sites. That means all our clients site's are now even better prepared for AI search, and you don’t need to lift a finger.
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           What’s llms.txt, and why should you care?
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           llms.txt is like a cheat sheet for AI. It's a 
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           guide for Large Language Models (LLMs),
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            similar to how 
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           robots.txt
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             helps search engines, but made specifically for AI. It tells tools like ChatGPT, Claude, and Perplexity exactly what your site is about in clean, structured language.
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           Think of it as SEO for the AI era. Not for search engines, but for large language models.
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           So when someone asks an AI tool about your business, it references your actual content, not some messy, out-of-context HTML.
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           What it does behind the scenes
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           Every time you re-publish your site, our platform now auto-generates an llms.txt file that includes:
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            A list of your live URLs, like blog posts, products, categories, and multi-languages
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            The meta descriptions of each page (if they exist, otherwise we’ll use the meta titles)
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            Only the good stuff - no drafts or no-index pages
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        &lt;br/&gt;&#xD;
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           And yes, it all happens automatically. Every single time we, or our client, publishes their website.
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           Why this matters
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           Most websites still don’t have llms.txt. But our websites do! That means that today, AI tools will be more likely to:
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            Show our clients’ business accurately
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            Link to their site’s real content
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            Represent our client’s brand professionally
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           It’s a small file with a big impact on how our clients’ business shows up in the AI-powered internet. 
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           Want to see it?
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           Just go to your site and add 
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           /llms.txt
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            to the end of the URL in the address bar.
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           That’s your AI-friendly content map in action &amp;#55357;&amp;#56846;
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           If you are not a client of BeOn Purpose, just go to
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      &lt;span&gt;&#xD;
        
             
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    &lt;/span&gt;&#xD;
    &lt;a href="https://www.beonpurpose.co.uk/llms.txt"&gt;&#xD;
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            https://www.beonpurpose.co.uk//llms.txt
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    &lt;a href="https://www.beonpurpose.co.uk/llms.txt"&gt;&#xD;
    &lt;/a&gt;&#xD;
    &lt;a href="https://www.beonpurpose.co.uk/llms.txt"&gt;&#xD;
      &lt;strong&gt;&#xD;
        
            to view ours.
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      <enclosure url="https://irp.cdn-website.com/bd555387/dms3rep/multi/pexels-photo-2085831.jpeg" length="203559" type="image/jpeg" />
      <pubDate>Tue, 01 Jul 2025 10:49:21 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/prepping-your-site-for-the-future-of-ai-search</guid>
      <g-custom:tags type="string">Updates,Website Design</g-custom:tags>
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      <title>Website Accessibility</title>
      <link>https://www.beonpurpose.co.uk/website-accessibility</link>
      <description>Changes coming in June 2025 mean website owners will need to be aware and act to make sure their website complies with the new legislation.</description>
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           Accessibility laws are changing, are you ready?
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           In our ever-evolving digital landscape, the significance of website accessibility is paramount.
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      &lt;span&gt;&#xD;
      &lt;/span&gt;&#xD;
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           With the introduction of new laws and regulations, grasping and adhering to them is not merely a legal obligation but also a moral duty. This blog post aims to walk you through the fundamentals of website accessibility, the current UK legislation, the new European Accessibility Act (EEA), and the vital reasons why embracing accessibility practices is essential for your business.
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           What is Website Accessibility?
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           Website accessibility involves the design of websites and digital content to ensure usability for everyone, particularly those with disabilities. This includes a diverse array of disabilities, such as visual, auditory, physical, speech, cognitive, language, learning, and neurological impairments. The goal is to provide all users with equal access to information and functionality available on the internet.
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           What are the current Accessibility laws in the UK?
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           Overview of the Equality Act (Previously the DDA Act)
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           The Equality Act 2010 stands as a vital piece of legislation in the UK that prohibits discrimination against individuals with disabilities. This Act mandates that service providers, including website operators, implement reasonable adjustments to prevent discrimination against disabled users. Consequently, it is essential for websites to be accessible and usable by individuals with diverse disabilities, which constitutes a legal obligation for businesses operating in the UK..
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           The Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018
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           In accordance with the Equality Act, the Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018 stipulate that all public sector websites and mobile applications must adhere to defined accessibility standards. This regulation mandates that new public sector websites achieve accessibility compliance by September 2019, while existing sites were required to do so by September 2020.
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           Essential Accessibility law updates you need to know
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           The European Accessibility Act (EEA)
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           The European Accessibility Act (EAA) represents a crucial advancement in promoting digital inclusivity throughout Europe. Scheduled to take effect on June 28, 2025, it mandates that a majority of digital products and services adhere to accessibility guidelines, specifically aligning with WCAG 2.1 level AA standards. This Act encompasses a wide array of digital content and underscores the importance of providing accessible online experiences for all users, particularly those with disabilities.
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           For businesses operating in Europe, it is vital to grasp the implications of the EAA and prepare accordingly, as it will bring about significant changes to the digital landscape. Even if your operations are outside of Europe, it's wise to consider the potential global ramifications of the EAA. These changes shouldn’t be brushed off as irrelevant; they could very well be embraced by other regions. Staying proactive is key. Keep in mind that achieving accessibility transcends merely checking a box; it's about nurturing inclusivity and ensuring your digital environments are navigable for everyone.
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           What are the risks for not complying with the law?
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           Failing to comply with accessibility laws can result in legal disputes, financial repercussions, and harm to your brand's reputation. Additionally, websites that are not accessible can lead to missed opportunities with potential customers and adversely affect the user experience for a large segment of the population. It's not solely about steering clear of fines; it's also about fostering inclusivity and expanding your audience.
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           What should your next steps be?
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           Navigating the intricate world of accessibility laws can be daunting, but it's crucial for your business. If you're uncertain about your website's accessibility, now is the time to take action. Reach out to us, and we’ll help you create an accessible website that complies with the current laws and regulations.
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           Choosing to prioritise website accessibility goes beyond mere legal compliance; it's about fostering an inclusive digital environment that invites everyone. By understanding and applying accessibility standards, your business can connect with a broader audience, improve user experience, and contribute to a more inclusive society. Don’t let your website serve as an obstacle—transform it into a gateway for inclusivity and compliance.
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           Resources
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           You can find out more on this subject, the law and why it's changing by using the button links.
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           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
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      <pubDate>Tue, 05 Nov 2024 10:31:17 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/website-accessibility</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
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      <title>How we prepared for Google's INP Update</title>
      <link>https://www.beonpurpose.co.uk/how-we-prepared-for-google-s-inp-uodate</link>
      <description>Google is set to revolutionise their Core Web Vitals metrics on March 12, 2024, by introducing Interaction to Next Paint (INP), a new measure of responsiveness that will replace First Input Delay (FID).</description>
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          Mastering Google's INP Update: Our Success Strategy Revealed!
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            ﻿
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           Google is set to revolutionise their Core Web Vitals metrics on March 12, 2024, by introducing Interaction to Next Paint (INP), a new measure of responsiveness that will replace First Input Delay (FID).
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           If you're not familiar with INP, FID, or the Core Web Vitals, we've crafted an in-depth guide to help you navigate these concepts. The essence of the article lies in the fact that both FID and INP gauge the responsiveness and interactivity of a website. These metrics are integral to Google's overarching Core Web Vitals framework, which aims to assess the quality of a user's experience on any given website.
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           We often hear users describe websites with high FID or INP scores as "fast" and "snappy," while those with low scores are labeled as "sluggish" and "laggy." This is because, fundamentally, both metrics analyze the time lapse between a user interacting with a website element and that element responding.
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  &lt;img src="https://irp.cdn-website.com/bd555387/dms3rep/multi/core-web-vital-image-1-9624275b.png" alt="A diagram showing the largest contentful point , first input delay , and cumulative layout shift."/&gt;&#xD;
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           Consider a button as an example. Upon clicking a button, you anticipate a color change to confirm that your click has been recognised. If this color change were to take a full second, the website would seem sluggish, resulting in a subpar user experience. It's important to note that although FID and INP are closely related, they are not identical metrics.
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          Rising to the Challenge: Our Success Story
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            ﻿
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           Google's introduction of INP instantly piqued our interest. Our clientele across the globe relies on us for top-notch Core Web Vitals, necessitating a swift pivot to fine-tune our platform for this fresh metric. Leveraging Google Chrome's Dev Tools, our platform's engineering team meticulously scrutinized INP metrics to identify latency in every interaction across multiple websites. This deep dive unearthed prevalent issues that, when rectified at a platform-wide level, brought about substantial improvements.
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           Our Platform Maintains Commanding Lead  - Still!
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           If you're involved in website development, the transition to INP is more of an interesting tidbit rather than a pressing concern. This is due to our platform's engineering team consistently enhancing the foundational technologies of each website to ensure optimal Core Web Vital scores, including INP. You can verify this first hand! The new INP measurement is now visible through Google's PageSpeed Insights tool in the "Other Notable Metrics" section. While most websites on our platform currently achieve a "Good" ranking for all Core Web Vital metrics, there are exceptions. Websites that utilise proprietary code or custom/third-party widgets may require additional optimizations to improve their scores.
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      <pubDate>Wed, 06 Mar 2024 09:33:25 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/how-we-prepared-for-google-s-inp-uodate</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/bd555387/dms3rep/multi/carlos-muza-hpjSkU2UYSU-unsplash+%281%29.jpg">
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      <title>eCommerce Website Support</title>
      <link>https://www.beonpurpose.co.uk/ecommerce-website-support</link>
      <description>Are you a small or medium-sized business that operates an eCommerce website? Is the management, development, and upkeep part of someone's responsibility, or is it also part of the owner's duties?</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           BeOn Purpose Launches eCommerce Support
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          Unleash Your eCommerce Potential with BeOn Purpose Support Services!
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            ﻿
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            Introducing BeOn Purpose's innovative eCommerce support services, specifically designed to cater to the unique needs of small and medium-sized businesses.
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            With a focus on driving efficiency and achieving success in the realm of eCommerce, our comprehensive offerings are expertly crafted to empower businesses to thrive in the digital marketplace.
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           Whether it's streamlining operations, enhancing customer experience, or optimising sales strategies, our tailored solutions are primed to elevate your eCommerce endeavors and propel your business towards sustainable growth and prosperity.
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            At BeOn Purpose, we have gained valuable insights through our experience working with numerous clients to design and develop eCommerce stores. Our observations have consistently shown that the issues described on our
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           eCommerce Website Support Page
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           are not uncommon among online retailers. It is our belief that these challenges can often lead to undermanagement, hindered sales development, and difficulties in achieving success for the store.
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           With a dedicated focus on empowering your eCommerce website, our team at BeOn Purpose is committed to supporting and managing your online platform to align with your business objectives and contribute to the overall financial success of your store.
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           Drawing on our expertise in industry-standard techniques and our qualifications in eCommerce platforms, as well as eCommerce optimisation and management, we are well-equipped to help you navigate the complexities of the online marketplace and maximize the potential of your eCommerce venture.
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          Explore Your Project with the Click of a Button!
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            ﻿
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           Start Your eCommerce Journey to Success Today - Get in Touch!
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&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/bd555387/dms3rep/multi/mockDrop_MacBook+Pro.jpg" length="422454" type="image/jpeg" />
      <pubDate>Fri, 05 Jan 2024 11:33:56 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/ecommerce-website-support</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
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      <title>5 Reasons Your Website Should Include a Blog/ News Facility</title>
      <link>https://www.beonpurpose.co.uk/5-reasons-your-website-should-include-a-blog-news-facility</link>
      <description>Experts have long insited that using a blog / news facility on your website is  beneficial, and whilst they say this, it's not very often tuo see the reasons why you should make time to write.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Make your website more attractive!
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           Experts have long insited that using a blog / news facility on your website is  beneficial, and whilst they say this, it's not very often tuo see the reasons why you should make time to write. Here's 5 reasons why you should spend the time. It's a simple list...
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           Increase website traffic
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           A blog or news page can help to attract more visitors to your website. By regularly publishing high-quality content, you can improve your search engine rankings and drive more traffic to your site.
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           Establish authority
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           A blog or news page can help you establish your authority in your industry or niche. By sharing your expertise and insights on relevant topics, you can build trust with your audience and position your business as a thought leader.
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           Engage with your audience
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           A blog or news page provides an opportunity to engage with your audience and build a community around your brand. By encouraging comments and feedback, you can foster a sense of connection and build relationships with your customers.
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           Share updates and news
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           A blog or news page provides a platform to share updates and news about your business, such as product launches, events, and promotions. This can help to keep your audience informed and engaged with your brand.
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           Repurpose content
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           A blog or news page provides a place to repurpose existing content, such as social media posts, videos, and podcasts. This can help to increase the reach of your content and provide additional value to your audience.
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      <pubDate>Thu, 30 Mar 2023 17:00:00 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/5-reasons-your-website-should-include-a-blog-news-facility</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
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      <title>How to Create a Short and Sweet Facebook Ad Campaign That Converts</title>
      <link>https://www.beonpurpose.co.uk/how-to-create-a-short-and-sweet-facebook-ad-campaign-that-converts</link>
      <description>Never used Facebook ads before? This is just a little ditty to give you some direction, simples.</description>
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            Facebook ads are a powerful way to get your message in front of your target audience.
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           But sometimes, you don't need a long, drawn-out ad campaign to get results. In fact, a short and sweet Facebook ad campaign can be just as effective, if not more so, than a longer campaign.
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            In this post, we'll show you how to create a short Facebook ad campaign that converts.
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           Never done this befor? You'll find this helpfull...
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           Step 1: Define Your Goal
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           Before you start creating your Facebook ad campaign, you need to define your goal. What do you want to achieve with your ad campaign? Do you want to increase website traffic, generate leads, or boost sales?
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           Once you've defined your goal, you can create an ad campaign that's tailored to achieving that goal.
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           Step 2: Target Your Audience
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           The key to a successful Facebook ad campaign is targeting. You need to target the right audience to ensure that your ad is seen by the people who are most likely to convert.
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           To target your audience, you can use Facebook's targeting options, such as age, gender, location, interests, and behaviors. You can also create custom audiences based on your existing customers or website visitors.
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           Step 3: Create Your Ad
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            ﻿
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           Now it's time to create your ad. Your ad should be visually appealing and attention-grabbing, with a clear call-to-action that encourages people to take action.
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           You can create different types of ads, such as image ads, video ads, or carousel ads. Choose the ad format that best suits your goal and target audience.
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           Step 4: Set Your Budget
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           With a short Facebook ad campaign, you don't need to spend a lot of money to get results. Set a budget that's appropriate for your goal and ad campaign duration.
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           You can choose to pay per click (CPC) or per impression (CPM), depending on your goal and budget.
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           Step 5: Monitor and Optimise Your Campaign
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           Once your ad campaign is live, it's important to monitor and optimise it for maximum results. Keep an eye on your ad performance and make adjustments as needed.
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           You can use Facebook's ad manager to track your ad performance and make changes to your ad targeting, budget, and creative.
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           Conclusion
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            ﻿
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           Creating a short and sweet Facebook ad campaign can be a highly effective way to achieve your marketing goals. By defining your goal, targeting your audience, creating an attention-grabbing ad, setting your budget, and monitoring and optimising your campaign, you can create a Facebook ad campaign that converts.
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-533446.jpeg" length="191386" type="image/jpeg" />
      <pubDate>Wed, 08 Mar 2023 16:55:56 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/how-to-create-a-short-and-sweet-facebook-ad-campaign-that-converts</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-533446.jpeg">
        <media:description>thumbnail</media:description>
      </media:content>
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-533446.jpeg">
        <media:description>main image</media:description>
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    <item>
      <title>Website Trends for 2023 - The List</title>
      <link>https://www.beonpurpose.co.uk/website-trends-for-2023-the-list</link>
      <description>As technology continues to advance at a rapid pace, the world of website design is constantly evolving. To stay ahead of the curve, it's essential to be aware of the latest trends and advancements in website design. In this blog, we will explore some of the top website trends that are expected to dominate 2023.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Website Trends 2023 - A Short List...
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           Staying Ahead in a Rapidly Evolving Digital Landscape
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           As technology continues to advance at a rapid pace, the world of website design is constantly evolving. To stay ahead of the curve, it's essential to be aware of the latest trends and advancements in website design. In this blog, we will explore some of the top website trends that are expected to dominate 2023.
          &#xD;
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  &lt;a href="https://www.deesoftrongate.co.uk/" target="_blank"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/bd555387/dms3rep/multi/Dee+of+Trongate+400px+x+175px.png" alt="E Commerce Website Design - Be On Purpose"/&gt;&#xD;
  &lt;/a&gt;&#xD;
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&lt;div&gt;&#xD;
  &lt;a href="https://www.bikesofinverness.co.uk/" target="_blank"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/bd555387/dms3rep/multi/Bikes+Of+Inverness+400px+x+175px.png" alt="Cataclogue Website Design Be On Purpose"/&gt;&#xD;
  &lt;/a&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div&gt;&#xD;
  &lt;a href="https://www.alplumbingheating.co.uk/" target="_blank"&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/bd555387/dms3rep/multi/AL+Plumbing+Heating+400px+x+175px.png" alt="Local Business Website Design"/&gt;&#xD;
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           In conclusion, 2023 is expected to bring many exciting advancements and trends in website design. From AI and ML to bold and vibrant colors, the digital landscape is constantly evolving, and staying ahead of the curve is essential for success. By embracing these trends, website owners and designers can ensure that their sites remain relevant and engaging for years to come.
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           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-196655.jpeg" length="195230" type="image/jpeg" />
      <pubDate>Fri, 03 Feb 2023 11:28:45 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/website-trends-for-2023-the-list</guid>
      <g-custom:tags type="string">Website Design</g-custom:tags>
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        <media:description>thumbnail</media:description>
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      <title>Membership Websites</title>
      <link>https://www.beonpurpose.co.uk/new-membership-websites</link>
      <description>Adding either free or paid membership to your website means you could be monetising your business faster than ever. Our new members solution is good for lots of applications, gym ownership,  schools, colleges, business teams, and more.</description>
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           Our latest development – Membership Websites
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           We are proud to launch our first stage of Membership Websites. The ability to have different members content available to differing members with each member having their own log in. 
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           Schools, Corporations and other types of groups sometimes need to personalise content per user or groups of users. We provide a secure log in page from your website to secure content “hidden” behind closed doors and available to those only with a log in to view that content. 
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           In short Membership sites allow our clients to offer exclusive content to their registered members. With Membership, you can create customised experiences, and offer exclusive content tailored for users logged into your site.
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           Who will benefit from this development?
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           Sites for online communities. Communities come in many shapes and forms. In essence, all communities are groups of people held together by a common interest. A Membership site is an excellent tool for your customers looking to establish a new community or interact with existing members of their community. By providing access to exclusive content such as newsletters, videos, and articles, your customers strengthen their relationship with their community members.
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            Internal initiatives for private groups or organisations. These are private networks, such as employee portals, designated Lead Generation sites. Lead generation is the process of gaining the interest of potential customers to increase future sales. It is a crucial part of the sales process of many companies.
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           Using Membership, you can create lead generation sites that can help our client capture email addresses. Users can later use these addresses to promote other products &amp;amp; services.to support an organisation's internal communications and to allow collaboration. With our Membership solution, website owners can approve and delete site members. This is especially handy when managing internal portals, where you might want to add new members to the portal and revoke access from former members.
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           Use case for an employee portal.
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            A business is required to create an internal employee portal for their business. This business wants different employees to have access to different site content.
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           With Access Groups, you can create a dedicated area for each type of employee. For example, regular employees will receive access to all company onboarding documents and guidelines. In addition, managers will also get access to financial reports and performance reviews.
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      &lt;span&gt;&#xD;
        
            Whether you are a golf club, a school, a Lifestyle Club, Gym, or any application where you would like to supply personalised information, our Membership offering might just be what you need.
           &#xD;
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  &lt;p&gt;&#xD;
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           For more information and a personal discussion, please get in touch.
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          &#xD;
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    &lt;a href="mailto: hello@beonpurpose.co.uk" target="_blank"&gt;&#xD;
      
           hello@beonpurpose.co.uk
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      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;a href="http://www.beonpurpose.co.uk" target="_blank"&gt;&#xD;
      
           www.beonpurpose.co.uk
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           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/bd555387/dms3rep/multi/pexels-photo-3228688-d815c8c7.jpeg" length="2562908" type="image/png" />
      <pubDate>Fri, 11 Nov 2022 11:49:29 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/new-membership-websites</guid>
      <g-custom:tags type="string">Updates</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-3228688.jpeg">
        <media:description>thumbnail</media:description>
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      <media:content medium="image" url="https://irp.cdn-website.com/bd555387/dms3rep/multi/pexels-photo-3228688-d815c8c7.jpeg">
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    <item>
      <title>Breadcrumbs</title>
      <link>https://www.beonpurpose.co.uk/breadcrumbs</link>
      <description>Breadcrumbs, what are they and what are the benefits. We have an automatic solution. Find out more hello@beonpurpose.co.uk</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Breadcrumbs - they are important!
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  &lt;img src="https://irp.cdn-website.com/bd555387/dms3rep/multi/Breadcrumbs.png" alt="A screenshot of a bicycle helmet on a website."/&gt;&#xD;
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           What are breadcrumbs?
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            Breadcrumb navigation or breadcrumb menu is the small text path you will normally find on the top of a web page that indicates a website's hierarchy. For instance, if you're viewing men's shoes on an online shop, you might see this above the page: Home &amp;gt; Men &amp;gt; Shoes. Every clickable step on that path leads back to the website's homepage.
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           What do they do?
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      &lt;span&gt;&#xD;
        
            ﻿
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            Breadcrumbs enable the site visitor can browse easily  and conveniently and know where they is at all times. The user can navigate forwards and backwards from the linked breadcrumb.
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           Do search engines , Google like them?
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            At Google, the breadcrumb widget offers two crucial advantages. breadcrumbs enable SEO because they make it easy for search engines like Google to crawl the website and comprehend its structure. Google is a huge fan of breadcrumbs because they provide links to other parts of the website, allowing it to build a broader picture and identify related websites.
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      &lt;/span&gt;&#xD;
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           Breadcrumbs are a Google favourite . The widget automatically embeds 
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           schema
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            on the current viewed page’s context. Duda handles all the hard parts of managing schema for different pages or contexts in which breadcrumbs exist. 
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           Summary
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            We add breadcrumbs to our eCommerce sites automatically, now, however we have an automatic solution for all our sites with a new platform update. Of course it's a personal choice to choose to have Breadcrumbs irrespective of the benefits. It's up to you.
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      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-285814.jpeg" length="211609" type="image/jpeg" />
      <pubDate>Fri, 28 Oct 2022 09:55:27 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/breadcrumbs</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
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      <title>5 Things To Choose A Perfect Domain Name</title>
      <link>https://www.beonpurpose.co.uk/5-things-to-choose-a-perfect-domain-name</link>
      <description>5 things to remember when choosing your domain name. It is the foundation to your brand, choose quickly and if you can choose multiple domains - they can always be used for landing pages.</description>
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           5 Musts to choose a perfect domain name
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           Creating an online brand requires not only a quality store, company website, or blog, but also a great domain name. Domain names are important to every brand because they establish the online identity. Unfortunately, securing a great domain name is not always straightforward. Over 1.7 billion websites currently exist on the Internet, so you'll want to save the day if you happen upon a would-be website owner who has already chosen a domain name. Below are five methods for aiding your customers in selecting their ideal website address (and winning their business).
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           1. Use relevant, alternative domain extensions
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           If your  business name is unique, you are unlikely to have already registered a .com version of it. However, in the last few years, hundreds of new top-level domains (TLDs) have emerged, including .online, .store, .space, .tech, and .site. Because these domains can be easier to acquire, it is possible to make your URLs more meaningful and relevant. You may be better able to meet your brand and industry demands. For example, .store is a great choice for e-commerce websites, .tech is a natural choice for tech-related platforms, and .space is a fun option for blogs and creative pages. You may also choose .us if your customer's domain is available in the country-code extension, like .ca, .uk, .de, or .us.
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           2. Buy your first-choice domain from its current owner
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           While this might be a bit pricey for some smaller businesses. The domain may be purchased from us or we may be able to provide it to you directly. If the domain is for sale and has been listed, you can purchase it from our website or API. You can also contact the registrant by using a whois lookup on the domain. You might locate the owner's contact information on the website currently running on the domain.
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           3. Make sure you know what you business is about
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           It is advisable to include keywords that are relevant to your  business in the domain name. This ensures that the brand name remains competitive and visible, and also makes the domain name more accessible. In addition, this is beneficial for new, lesser-known companies, as people can immediately identify the business's focus. For instance, an online store that sells stylish cotton t-shirts called Summer Funk may utilise the domain name summerfunktshirts.store if summerfunk.store has already been claimed.
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           4. Speak to your location
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           You can tell where you are located by including the location in your domain name. If your company is a local or regional one, getting specific about the geographic market you serve is a great idea. You can include the city, district, or neighborhood in the brand name, for instance. The location of the business may be mentioned in the domain name, for example, summerfunkldn.store or summerfunkldn.site.
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           5. Brainstorm new ideas
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           There are several tools available that can assist you in finding domain names that are suitable for you customers. You may start by using online name generators to generate some imaginative brand names, and when seeking domains.
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           In Summary – Timing Matters
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            We would encourage you  to purchase your domain name early. Competition for great names is intense, and you never know when someone will buy the domain you’ve been eyeing. It’s also a good idea to purchase multiple domains, and decide on the winner later. As well, variations of their domain names may be used for unique landing pages and branded links.
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            ﻿
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           We want you to enjoy the creative process, you’re helping them nail down a foundational element of their brand.
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           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
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      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-109371.jpeg" length="226202" type="image/jpeg" />
      <pubDate>Wed, 24 Aug 2022 07:00:00 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/5-things-to-choose-a-perfect-domain-name</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
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        <media:description>thumbnail</media:description>
      </media:content>
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    <item>
      <title>Google has changed  - no more GMB!</title>
      <link>https://www.beonpurpose.co.uk/google-has-changed-no-more-gmb</link>
      <description>If you are not aware Google has changed the way it operated it's Business Profiles and It's maps. They were separate apps, however now Google has re-invented these to be one and the Google My Business Profile is now Google Search and Maps.</description>
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           Google Search and Maps: Why They Are Important to Your Business
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           If you are not aware Google has changed the way it operated it's Business Profiles and It's maps. They were separate apps, however now Google has re-invented these to be one and the Google My Business Profile is now Google Search and Maps. If any of this is new to you or if you are a new business trying to get to grips with all that Google offers, this is a basic look at the change and what each element does.
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           Don't worry, this is not hi - tech!
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            Google Maps and Google Search are two of the most popular and useful apps available on smartphones today. They can help you find information, plan your next trip, and even find a local hair salon.
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            They are also two of the most powerful marketing tools you can use to boost your small business. An online search engine is essentially a database that indexes millions of pages in order to make it easier for users to access them quickly.
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            A map app like Google Maps, on the other hand, helps people discover where businesses are located so they can visit them more easily in the future. In this article, we’ll explain why these two Google Maps and Google Search features are so important for businesses of all sizes.
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            ﻿
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           We’ll also show you some great ways that you can integrate them into your company’s marketing strategy.
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           What is Google Maps?
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            Google Maps is one of the most popular mapping software on the web. It allows users to easily discover nearby places, view geographic information, and find directions between two locations. Google Maps can also be integrated with a variety of other services, including email and social media. If a customer asks for directions to your business on Facebook, for example, he or she can see your location and contact information.
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           Google also launched a new feature called “enhanced directions.” It uses artificial intelligence to enhance the experience for users, including suggestions for what to see along the way and alternative routes that may be faster or more efficient.
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           Why Use Google Search?
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            Search engine optimization, or “SEO,” is important because it drives traffic to your website. When a user conducts a search in Google, the company’s algorithm determines the most relevant page based on the question asked and the person’s location. However, the page that appears at the top of the results page is not determined by the algorithm.
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           Instead, it is determined by the number of keyword-rich pages (pages with lots of relevant text and links contained inside) that rank on the page below the search result. That means that if your website is not on the page below the search result, you’ll miss out on a lot of potential customers.
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           The Benefits of Integrating Google Maps and Search
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            Boosting organic traffic from search engines is a great way to increase your website’s reach, but it’s not the only way to boost traffic to your online business.
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            A search engine is a good tool for finding information, but it’s not a great one for finding your business.
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           That’s where Google Maps and Google Search come in. When integrated with Google Maps and Google Search, you can drive more organic traffic from search engines and also boost your online sales.
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           Setting Up and Using Google Maps for Businesses
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            If you’re planning a road trip or are looking to find out where your customers are located, you may want to consider using Google Maps and Google Search in tandem.
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             ﻿
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            It’s important to remember that you do not need to own the businesses or locations that you map. Instead, you can use Google Maps to find out where your customers are located and then send them a personalized email with your company’s information and links.
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           For example, if you own a car service, you can map where your customers are located. Next, you can create an email template that includes your customer’s details and links to your service. With that email, you can send the customer to wherever he or she is trying to go.
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           Using Google Search for Your Small Business
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            Google’s search engine is extremely popular and trusted, so it makes sense to incorporate it into your marketing strategy. To use it for your business, you’ll first need to set up an account with Google. You’ll need to input your business information, review the terms of service and privacy policy, and verify your domain name.
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            When you have an account, you can then start integrating Google Search into your online marketing campaigns. Here are some of the best ways to use Google Search for your small business: customer research -
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            Use Google Search to find out what your customers want and need. Then, incorporate it into your email marketing campaigns so that you can provide them with more value and information than your competitors. content optimization 
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            Take advantage of the Google Keyword Planner to find out what keywords are driving the most traffic to your website. Then, use those keywords and their synonyms as optimized phrases in your blog posts and other content. social media promotion 
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            ﻿
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           If you’re using social media platforms like Facebook, Instagram, and Twitter, you can integrate Google Search to see which of your posts are driving the most traffic. Then, you can improve your content and marketing strategies to boost your social media ROI.
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           Conclusion
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            When it comes to Google Maps and Google Search, it’s important to remember that these tools are not a silver bullet.
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            Instead, they are powerful tools that can be used in conjunction with other strategies.
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            ﻿
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           If you want to see the most out of these features, it’s important to understand the role of SEO, link building, and other digital marketing strategies.
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&lt;div&gt;&#xD;
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&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
          &#xD;
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&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-1482061.jpeg" length="149260" type="image/jpeg" />
      <pubDate>Fri, 12 Aug 2022 09:52:32 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/google-has-changed-no-more-gmb</guid>
      <g-custom:tags type="string">Updates</g-custom:tags>
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        <media:description>thumbnail</media:description>
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    </item>
    <item>
      <title>Progressive web apps (or PWA)</title>
      <link>https://www.beonpurpose.co.uk/progressive-web-apps-or-pwa</link>
      <description>Progressive web apps (or PWA) are not the phenomenon of this year. However, the technology gained modern developers and investors’ attention due to its potential to perform high-quality user experience close to native app one.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Progressive Web Apps - What They Are and How You Can Use Them
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           Progressive web apps (or PWA) are not the phenomenon of this year. However, the technology gained modern developers and investors’ attention due to its potential to perform high-quality user experience close to native app one. 
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            You’ve probably seen the term “PWA” floating around in your social media feeds lately. In case you haven’t, here’s a short explainer on what they are and how you can start using them right away.
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            Progressive Web Apps (PWAs) are web applications that behave like native apps via a desktop app user interface (UI) and a native app experience.
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             ﻿
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            This means that instead of displaying an old website with some mobile-friendly content stripped for display, you get an app-like site that behaves like a real app — except it is also accessible from any browser or desktop device.
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           This guide will take you through what progressive web apps are and how you can use them to create better websites and mobile experiences.
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           What is a Progressive Web App?
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            When you’re developing an app, you know exactly what kind of experience you want your users to have. You know what the core functionality of your app should be, how it should look, and how it should operate.
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             ﻿
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            With a website, however, you often don’t have this luxury. If you’re developing a new website, you have to design around the limitations of the browser and the device you’re using to view your content.
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           As a result, your site might look great on one device but be completely unusable on another. With progressive web apps, you’re able to completely avoid these issues. They allow you to create a fully-functioning, app-like experience with minimal development and maintenance.
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           How to Use a Progressive Web App
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            The first thing to keep in mind is that a progressive web app doesn’t replace your website — it’s meant to be used alongside it. To start using a progressive web app, you’ll need to develop a support strategy for users who aren’t on a supported browser and device.
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            To accomplish this, you’ll need both a progressive web app and a traditional website. The progressive web app will work seamlessly in all browsers and devices and the website will be used for users with a non-supporting browser or device.
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           This is what we do!
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           Why You Should Use a Progressive Web App?
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    &lt;img src="https://irp.cdn-website.com/bd555387/dms3rep/multi/vecteezy_javascript-keyframes-icon-illustration-vector-for-video_9228859.jpg" alt="JS Query Website"/&gt;&#xD;
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            As we mentioned before, building a new site from scratch can be a lot of work. But now that you know the benefits of building a progressive web app, you may be wondering why you would want to use one.
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           Let’s take a look at a few of these benefits. - React/elements-based development - The first benefit of using a progressive web app is the fact that it’s made with JavaScript. This means that you don’t have to learn a new programming language or build a new team to create a new app. You can easily build the app using the skills you have right now to create an app that is completely native to the web. 
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             Support across all devices - The next benefit you’ll get from a progressive web app is the fact that it works on all devices. This means that even if your users aren’t on a brand new device or one of the officially supported ones, they can still use your app. - Adaptive UI -
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           The final benefit of using a progressive web app is the fact that it’s highly adaptive. Native apps rely on a back button and site navigation that is built for that specific device and operating system. With a progressive web app, these navigation components are built into the app, allowing the app to adapt to the user’s browsing context.
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           Tips and Conclusion
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            A progressive web app doesn’t replace your website — it’s meant to be used alongside it. And if you’re looking to see if you can get your business in front of new customers, it can be a great way to start.
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            However, there are some things you need to keep in mind before you start using them. Make sure your website works on all devices and browsers. While you don’t need to make your site work on the latest and greatest device, you do want to make sure it works on all common devices.
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            Targeting the wrong device can lead to users not being able to access your content.
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            A great tip for creating a better website experience for users is to use an SEO tool. SEO tools will help you find and fix issues in your site’s code, giving you a better chance at creating a user-friendly website.
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           Finally, remember that a progressive web app doesn’t replace a traditional website — it’s meant to be used alongside it.
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            If you would like to discuss this aspect of your website offering, contact us
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    &lt;/span&gt;&#xD;
    &lt;a href="/contact#EnquireHere"&gt;&#xD;
      
           HERE
          &#xD;
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           . If you have a project in mind, we'd love to discuss anything you wish. 
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            ﻿
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           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
          &#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-4549414.jpeg" length="241018" type="image/jpeg" />
      <pubDate>Fri, 29 Jul 2022 07:25:00 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/progressive-web-apps-or-pwa</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
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    <item>
      <title>Dynamic Pages - What?</title>
      <link>https://www.beonpurpose.co.uk/dynamic-pages-what</link>
      <description>Our Dynamic Pages allow you to generate multiple pages from internal or external content collections, dramatically speeding up the process of creating and updating multiple pages at once. Great for Estate Agencies, Membership and Clubs and much more.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Manage websites with multiple pages - easily!
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           Dynamic Pages allow you to generate multiple pages from internal or external content collections, dramatically speeding up the process of creating and updating multiple pages at once.
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           How it works...
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           Use Case
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            This type of approach can be utilised for a number of different applications.
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  &lt;ul&gt;&#xD;
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            Estate Agent Listings
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            Job Listings
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            Membership / Team Listings
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            Event Website Listings
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            Catalogue formations
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            An example of a catalogue is featured at our client Raven Monumental. Raven supply grave yard monuments, supplying a service to their clients that encompasses the clients inscription from a catalogue. The client sees the stone in a gallery and can make choices and comparisons, can then see their choice in detail and enquire whilst browsing their choice.
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            Raven Monumental can then respond to their client and take the design forward. Previously, a catalogue would be sent to the client for their choice and discussions would take place thereafter.
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           Dynamic Pages in action!
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            You can view how this application works live at our clients website, just use the main menu and navigate to "Monuments" and navigate to a category of your choice.
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    &lt;a href="https://www.ravenmonumental.co.uk/" target="_blank"&gt;&#xD;
      
           https://www.ravenmonumental.co.uk/
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            If you have a requirement or project that Dynamic Page would support, please let us know. You can contact us using our form
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    &lt;a href="/contact#EnquireHere"&gt;&#xD;
      
           HERE
          &#xD;
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            or just e mail
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    &lt;a href="mailto:hello@beonpurpose.co.uk "&gt;&#xD;
      
           hello@beonpurpose.co.uk
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            Of course we would welcome the opportunity to discuss any project you have in mind, or alternatively, if you just need advice, we'd love to share our expertise with you.
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  &lt;img src="https://irp.cdn-website.com/bd555387/dms3rep/multi/Raven_Dynamic+600+x+400.png" alt="Website Image"/&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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    &lt;span&gt;&#xD;
      
           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
          &#xD;
    &lt;/span&gt;&#xD;
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      <pubDate>Wed, 20 Jul 2022 17:00:00 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/dynamic-pages-what</guid>
      <g-custom:tags type="string">Updates</g-custom:tags>
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      <title>Why You Need To Start Using Social Media For Business</title>
      <link>https://www.beonpurpose.co.uk/why-you-need-to-start-using-social-media-for-business</link>
      <description>If you are a new business, just starting out, or new to social media, this may be of help to you. Some ideas on choosing a networks and platform enable you to make informed decisions.</description>
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           Social media has become an indispensable marketing tool!
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           If you are a new business or just starting out with your online marketing, finding it confusing, or just a beginner, this may be of help to you.
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           Social media has become an indispensable marketing tool for businesses of all types and sizes. From startups looking to expand their presence online to large corporate brands, everyone uses social media in order to expand their reach and connect with target audiences directly. Social media is ideal for connecting with a niche group of people who have similar interests. Furthermore, these networks are user-friendly, allowing anyone to post content and interact with others at little or no cost. In this article, we’ll be exploring the benefits of using social media as well as tips on how you can start using it right away. Read on to discover more!
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           Why You Need To Start Using Social Media For Business
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           If you’re wondering why you should start using social media for business, here are a few compelling reasons. Firstly, social media has been proven to be an effective marketing tool for expanding an organisation’s presence online. Not only does it allow you to expand your audience, but it can also help you connect with a new group of people who share your interests. With social media, you can also create a strong presence, boost brand awareness, and increase your online sales. In fact, a survey revealed that companies that use social media reach an average increase of 6% in sales. If you want to increase your online sales, you need to start using social media right away.
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           What Are The Benefits of Using Social Media?
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            Before deciding on which social networks to use, it’s important to understand exactly why you’re using social media in the first place. Understanding the benefits of using social media will allow you to make an informed decision on which platforms to start with.
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            Social Media Boosts Brand Awareness: By creating a strong online presence, you can boost brand awareness and generate more interest in your business. Furthermore, social media is an excellent way to connect with your target audience, which is something that traditional media channels struggle to do effectively.
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           Increases Online Sales: Social media marketing is a cost-effective way to boost sales, especially for small and midsized businesses. With reduced overhead costs and increased sales potential, it’s no surprise that over 90% of marketers have chosen to use social media as a marketing tool. Social media is quick and effective, allowing you to easily boost your sales. 
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           Generates Lead Generation Opportunities: Social media is a great place to generate leads, especially if you create high-quality content. With a combination of relevant and engaging posts, you can quickly build a large online following. Choose social media channels that target your ideal audience in order to generate high engagement rates and build your online following. 
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           Increases Online Search Engine Results: One of the most exciting benefits of social media is that it can boost your online search engine ranking results. With an optimized Facebook Page, you can quickly become a top priority for your target audience.
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            Increases Online Traffic: Like search engine results, your social media presence will be an extremely powerful asset as long as it’s optimized. With an increased number of followers and likes on your posts, you can expect to see a dramatic increase in traffic for your website. 
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           Keeps Your Brand Apart from the Crowd: When you use social media, you’re adding another layer of distinction to your brand. Not only will your product be more well-known, but your business will stand out among its competitors as well.
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           Best Tools for Starting With Social Media Marketing
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            In this section, we’ll explore the best tools for starting with social media marketing.
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           Facebook: Facebook is the most popular social network in the world, with 2.23 billion monthly active users (MAUs). Furthermore, it’s also the most affordable for businesses that aren’t super-rich or have a huge budget. With a Facebook page, you can boost your brand presence and generate leads that you can use for sales.
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            Instagram: With 1 billion MAUs and a highly visual format, Instagram is a great place to showcase product images, share customer photos, and boost your brand presence.
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           Twitter: One of the most popular social networks, Twitter has 328 million monthly active users. Furthermore, it’s also a powerful traffic driver, ranking highly for search engine results. With a Twitter account, you can share content, boost your brand presence, and generate traffic for your website. 
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           LinkedIn - With over 319 million MAUs, LinkedIn is one of the best places to boost your professional brand and generate leads for sales. Furthermore, with a LinkedIn account, you can create a professional presence and attract potential employers. 
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            YouTube: With over 1 billion monthly active users, YouTube is one of the most viewed social networks online. It’s also an excellent place to boost your brand presence, generate traffic, and build a large online following.
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           Snapchat: With only 24 hours of video views, Snapchat is a top choice for highly visual content. Furthermore, it’s also a highly engaging social network, ranking highly for traffic and social interaction.
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           Which Platform Should You Start With?
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            Once you’ve identified a social network that you want to start with, it’s time to choose which platform to use. There are a number of factors you need to consider when choosing which platform to use, including cost and ease of use.
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            If you want to start with a free social network, you can choose between Facebook, Twitter, and Instagram. If you want to use a paid social network, there are a number of options available. Facebook, Twitter, and Instagram are free, while Google+, Pinterest, and LinkedIn are paid options.
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            Once you’ve chosen your social network, it’s time to get started. You can start by creating an account and choosing a username for your profile. You can then create a Facebook page, Twitter account, or Instagram account for your business. Once you’ve created your account, you can start posting content and building your social media presence. You can add images or videos to your profiles, share content, and engage with others on your pages.
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           Once you’ve started using social media for business, you need to keep an eye on the numbers. You can use tools to see how many followers you have, how many likes your posts receive, and how much content you’re posting.
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            If you are embarking on your social media journey and would like some friendly help and support, press the button and send us a message, we'd love to chat.
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           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
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      <pubDate>Wed, 20 Jul 2022 16:05:39 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/why-you-need-to-start-using-social-media-for-business</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
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      <title>5 Essentials For Building Your Beautiful Website</title>
      <link>https://www.beonpurpose.co.uk/5-essentials-for-building-your-beautiful-website</link>
      <description>We help potential owners with five essentials you should consider when thinking about your website. Think of these as pre-requisites and discuss them with your designer.</description>
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           5 Essentials to Building a Beautiful Website That Can Reach Your Audience
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           Websites have become an essential part of any company’s digital presence. In fact, almost every business these days is expected to have an online presence. However, not all website are created equal. 
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            There are many out there that are unappealing to the eye and don’t effectively reach their target audience. In order for your website to stand out from the rest, it needs to be beautiful and user-friendly. Aesthetics are important because they give users a good first impression of your brand and company, which in turn can encourage them to stay on your website or browse through more pages.
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           A UX designer will know how the site looks like and how it feels for users with a visual hierarchy and user-centered design process. Users need to be able read content easily with appropriate font sizes and line height.
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           And above all, your website needs to be fast loading so users don’t get frustrated while trying to access it – especially if you want them to return again!
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           User-Centric Design
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            A successful website isn’t just beautiful but also user-friendly. Designers have to take into consideration the experience that users will have while browsing the site and should keep in mind that not all visitors will be designers themselves. The user interface is the first place that people will notice and is extremely important in determining whether or not someone will continue to browse your website. The user interface of your website should be simple, streamlined, and easy to navigate. There should be minimal distractions, and the overall design should be consistent across all pages.
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            The navigational elements should be easily accessible, and any important information should be prominently displayed. If you’re having trouble visualizing your website’s user interface, you can sketch out a few ideas or mockups on paper before moving on to the digital design stage.
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           This will allow you to think outside the box so that you can come up with creative solutions for any design challenges that you might face.
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           Responsive Website
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           The growing number of mobile internet users has led to the increasing importance of responsive website design. At one time, responsive website design was something that only companies that produced digital products were required to have. But now, many different types of businesses are expected to have responsive websites.
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            A responsive website is one that automatically responds to the device that is accessing it by adapting to the screen size and capabilities of the device. For example, if someone visits your website from a computer, the website will look normal.
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           If the same person accesses your website using a mobile device, the website will look different but should still be easy to use. The most important aspect of a responsive website is the content. If a website’s design is not appropriate for a particular device, then the designer should be able to simply change the design for mobile. 
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           Fast Loading Website
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            These days, people have become incredibly impatient. In fact, 89% of internet users would abandon a site after waiting just three seconds for it to load. It’s critical that your website loads as quickly as possible, so that visitors don’t get discouraged and leave.
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            There are many things that you can do to make your website faster, such as compressing graphics, reducing file sizes, and avoiding plugins. Alternatively, you can look into hiring a content delivery network (CDN) that can host your website’s files closer to the user to reduce loading times.
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            ﻿
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           No matter what you decide to do, it’s crucial that your website loads quickly. Visitors will not only be more inclined to stay on your site, but they’ll also be more likely to recommend it to others, and don’t forget, Google’s Core Web Vitals, launched last year major on this. 
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           Beautiful Typeface
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            The words that you use on your website have the ability to persuade, engage, and inspire. But if the typeface is unappealing, then it can have the opposite effect. You have to choose a font that is appropriate for your website and brand. If you use a font that is too fancy and doesn’t match the tone of your website, then it can cheapen the general look and feel of your site.
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            You also have to take into consideration the font size, line height, and letter spacing. Make sure all of these elements are balanced so that the text is easy to read and doesn’t appear cluttered. When it comes to choosing a typeface, there are two options that you can go with. You can either use a web-safe font or a font that you’ve purchased a license for.
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            ﻿
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           While web-safe fonts are free, they are often unprofessional looking. By contrast, fonts that you’ve purchased a license for can be a little bit more expensive, but they will give your website a more polished appearance.
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           Comfortable Navigation
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            The navigation bar is one of the most important elements of your website. It shows your users where they are in your website and helps them navigate and explore different pages or sections. You have to be sure that your navigation is comfortable and easy to use. This means that the links or buttons should have enough spacing in between them so that people can easily click on them. They should also be big enough so that people can click on them without having to squint or press the button multiple times.
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            ﻿
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           The navigation bar should also be consistent throughout your website so that people can become familiar with it. Navigation bars take many forms, one of the best ways to display your menu items is to keep the navigation bar visible at the top / side of your site and facilitate easy movement around the site. 
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           Bright and Colourful Branding
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            The colours that you choose for your website play an important role in determining the overall look and feel of your site. However, you have to be sure that the colours that you select are consistent with your brand. If you want your website to be memorable, then you have to make sure that it is bright and colourful. It’s also important that you don’t go overboard with the use of colours. You don’t want your website to look like a rainbow or a child’s toy. If you’re not sure about which colours to use, then you can create a colour palette by combining different colours together.
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            It’s a good idea to create a colour palette before you begin designing your website so that you can see how they look together. You can use colour theory to create a colour palette that is visually appealing.
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            ﻿
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           Another approach is to use the colors of your logo and apply these as accents through out the site. 
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           Conclusion
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            Aesthetics are important because they give users a good first impression of your brand and company, which in turn can encourage them to stay on your website or browse through more pages. A well-designed website is essential for any business that wants to succeed in this increasingly digital age. It’s important that you create a website that is easy to navigate, fast loading, and user-friendly.
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            Aesthetics are also important because they give users a good first impression of your brand and company, which in turn can encourage them to stay on your website or browse through more pages, however there is a point where form meets function and this compromise takes place to form the UX (user experience) and UI (user interface).
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           What journey are you going to take your customers on?
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            Need help of advice, contact us on
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    &lt;a href="mailto: hello@beonpurpose.co.uk "&gt;&#xD;
      
           hello@beonpurpose.co.uk
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            or use the form on our contact page
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           HERE
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            . You can also use the icons at the foot of this post.
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            If its a project you have in mind, we'd be happy to make any contribution to help you.
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           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
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&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-6476584.jpeg" length="297251" type="image/jpeg" />
      <pubDate>Wed, 13 Jul 2022 15:58:50 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/5-essentials-for-building-your-beautiful-website</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-6476584.jpeg">
        <media:description>thumbnail</media:description>
      </media:content>
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-6476584.jpeg">
        <media:description>main image</media:description>
      </media:content>
    </item>
    <item>
      <title>When is it time to redesign your website?</title>
      <link>https://www.beonpurpose.co.uk/when-is-it-time-to-redesign-your-website</link>
      <description>When is it time to redesign your website - does it accurately reflect your brand right now? Does it show all of your services?  A refresh can get your brand back on track.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Worth thinking about, read on, so much has changed...
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            The digital industry is constantly evolving and changing, making it hard to keep up with trends. But there are some things that you really
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           need
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            to consider when evaluating your website design and functionality.
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            - remember our 9 things?
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    &lt;a href="https://www.beonpurpose.co.uk/9-things" target="_blank"&gt;&#xD;
      
           https://www.beonpurpose.co.uk/9-things
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           If you are having to question yourself as to whether you think your website needs redesigning, then you’ve already answered your own question.
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           Here are a number of things you may want to consider and may help you to make that decision.
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           Is your website on brand?
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           Sometimes it’s easy to get carried away with hi fluting templates or current trends - remember one page websites? But you’ve got to ask yourself, is your website on brand?
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            Creating a digital visual identity is just as important, if not more, then branding your print collateral. Your customers should immediately know when they land on your website that it’s yours; having a logo high up the page and key elements of your branding such as colours or imagery are important factors of letting customers know that they’ve found the right website and the right business.
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           Websites can have a tendency to grow "arms and legs" and keeping all your new content on brand is absolutely paramount.
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           Not happy with your brand in the current business trends? Then refresh it, but don't obliterate it!
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           Is your website responsive?
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           If your website isn’t mobile responsive, then you already behind the 8 ball, your ranking suffering as a result. In this digital era, most people tend to view websites on their mobiles and tablets, and for this reason we promote a mobile first functionality and we are able to differ the design to meet mobile, tablet and desk top.
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            Its absolutely crucial that your website renders on mobile, loads quickly and is easy to navigate.
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           All websites are ranked by Google and with the inception of Core Web Vitals, mobile sites are judged on the page speed.
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            Different platforms handle the mobile rendering differently, some far better than others and it's worth concerning yourself on how your website performs in this way.
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  &lt;img src="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-196644.jpeg" alt="Notepad ux design"/&gt;&#xD;
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           Is your website easy to navigate?
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           Sometimes swanky design can take over your website, but don’t forget, just because you think it looks good, doesn’t mean that it’s easy to navigate.
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            User experience and user journey are two key parts of the digital experience that often get overlooked by small businesses.
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           Make sure you engage with a methodology includes discussion on your customer audience and how they will travel through your website, what the purpose of their visit will be and ultimately, what would you like the website to achieve as a result of the users visit?
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           Does your website take forever to load?
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           Early last year Google introduced Core Web Vitals and Page Speed Loading times as an important  ranking signal - does your website take a long time to load?
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           This together with a number of other measures, the key difference in this update from Google however, was it's not about the machine learning that Google performs, it;s about how the user interacts with your website. 
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            How long is it before the user interacts, are there interstitials in use making a poor user experience and a whole lot more. 
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            Find our about Core Web Vitals at
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    &lt;a href="https://support.google.com/webmasters/answer/9205520?hl=en" target="_blank"&gt;&#xD;
      
           https://support.google.com/webmasters/answer/9205520?hl=en
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           Are your messages clear?
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           Great design is great, but is it actually clear what services you offer on your website? You should have clear, concise call to actions across your website, giving the user a indication in the direction that you want them to go.
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           If you’re selling something, you want links to the shop, if you want someone to get in touch with you, there should be a phone number or contact details high up on the page.
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            Always think about the customer journey and what you want your website to achieve for you.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
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    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h3&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Strange one I know, do you have a website?
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/h3&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           In this modern world, if your business doesn’t have a website, or a digital footprint, then you’re simply going to get left behind.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
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           &#xD;
      &lt;br/&gt;&#xD;
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  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Having a digital presence is so important, in the era of the Internet, customers like to do their research before purchasing products or services. Having a broken or badly designed website can do more damage than good, but having no website at all isn’t really an option in today's modern business environment.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
           &#xD;
      &lt;br/&gt;&#xD;
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  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            If we have provoked some thought about your existing website offering, feel free to get in touch - if only for advice, we'd love to discuss your project with you.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;a href="https://www.beonpurpose.co.uk/contact" target="_blank"&gt;&#xD;
      
           https://www.beonpurpose.co.uk/contact
          &#xD;
    &lt;/a&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-109371.jpeg" length="226202" type="image/jpeg" />
      <pubDate>Tue, 05 Jul 2022 09:29:40 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/when-is-it-time-to-redesign-your-website</guid>
      <g-custom:tags type="string">Support</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-109371.jpeg">
        <media:description>thumbnail</media:description>
      </media:content>
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-109371.jpeg">
        <media:description>main image</media:description>
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    </item>
    <item>
      <title>Index Now - Instantly Available to Major Search Engines</title>
      <link>https://www.beonpurpose.co.uk/index-now-instantly-available-to-major-search-engines</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h1&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Index Now - the next generation of updating your website.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/h1&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Index Now is a new protocol that we support in our websites – making search automatic!
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           IndexNow, the new protocol that aims at making sure that a website’s most recent content is indexed by search engines.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           IndexNow enables our websites to submit updated content directly to search engines and have the content immediately crawled. This means search engines can update their index and search results with the freshest content.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;br/&gt;&#xD;
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&lt;/div&gt;&#xD;
&lt;div&gt;&#xD;
  &lt;img src="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-360591.jpeg" alt="A close up of a computer screen with a few lines of code"/&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           How it works with our websites.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           When you publish or update a site or page, our platform will automatically submit it to Bing, Yandex and all other search engines which support IndexNow. This will trigger a crawl from these search engines to update the content in their index, to show it faster to searchers.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Our Platform handles all the tasks of supporting the IndexNow API, including:
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Discovering which pages have updated content and submitting only those to the IndexNow API.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Fulfilling IndexNow security measures by generating a unique token per website and submitting that to search engines. (This also ensures that no one can spoof updated content for your site.)
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Automatically submitting updated content on your site, and don’t forget, with our Platform you are able just to publish by page, making it easier to update your website and not waiting till all of your update / content is ready.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
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      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           You don’t need to lift a finger!
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           The best news is that you don’t need to do anything at all to take advantage of this improvement. It’s automatic. And as always, if you don’t want your context indexed by search engines, you can turn off indexing in the page settings of each page.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            If you would like to know more – or you have a project in mind, just get in touch.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;a href="mailto:hello@beonpurpose.co.uk"&gt;&#xD;
      
           hello@beonpurpose.co.uk
          &#xD;
    &lt;/a&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            or use our contact form just
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
    &lt;a href="/contact"&gt;&#xD;
      
           HERE.
          &#xD;
    &lt;/a&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-3584994.jpeg" length="250821" type="image/jpeg" />
      <pubDate>Tue, 21 Jun 2022 17:00:00 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/index-now-instantly-available-to-major-search-engines</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-3584994.jpeg">
        <media:description>thumbnail</media:description>
      </media:content>
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-3584994.jpeg">
        <media:description>main image</media:description>
      </media:content>
    </item>
    <item>
      <title>Website Marketing Utilising Rule Based Actions</title>
      <link>https://www.beonpurpose.co.uk/website-marketing</link>
      <description>How can you automate marketing to your website? Personalisation is a rule based marketing solution from Be On Purpose. Generate leads 24 hours a day</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h1&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Website Marketing
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/h1&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Our Personalisation tools work on a system of triggers and actions. When the conditions of a trigger are met, an action occurs that personalises the site for that visitor. Use Personalisation to create 1-to-1 conversion driving experiences for site visitors based on time of day, device type, geolocation and more.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Our Personalisation solution can be added to any of our websites when you need it.
           &#xD;
      &lt;span&gt;&#xD;
        
            ﻿
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h3&gt;&#xD;
    &lt;span&gt;&#xD;
      
           How can we do this?
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            ﻿
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h3&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Choose a trigger
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Device
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            : Which device a user is visiting from (desktop, tablet, or mobile)
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Location
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            : What location a user is visiting from
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Time
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            : What time/date the user is visiting on
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Visits
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            : The number of times the user has visited
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Campaign URL
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            : Whether the user gets to the site from a URL with specific parameters in the query string
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            No trigger
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            : This rule will always be active
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Choose an action
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            New Row
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        &lt;span&gt;&#xD;
          
             :
            &#xD;
        &lt;/span&gt;&#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Creates a new row in your site which only displays when the conditions for the trigger are met. You can also use
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        &lt;span&gt;&#xD;
        &lt;/span&gt;&#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            this to hide rows or content.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Notification Bar
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        &lt;span&gt;&#xD;
          
             :
            &#xD;
        &lt;/span&gt;&#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Triggers a notification bar at the top of the page.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Actions allow you to personalise your visitor's experience, lead them to information they may have missed previously, or present them with opportunities to help complete a sale or get them to visit.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            This is a small representation of our Website Marketing Solution, there are many more features and actions that this solution can perform.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;h5&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            If you would like to consider this solution for your site - just get in touch using the details in our website.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h5&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-590016.jpeg" length="484941" type="image/jpeg" />
      <pubDate>Thu, 19 May 2022 12:40:29 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/website-marketing</guid>
      <g-custom:tags type="string">Marketing</g-custom:tags>
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-590016.jpeg">
        <media:description>thumbnail</media:description>
      </media:content>
      <media:content medium="image" url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-590016.jpeg">
        <media:description>main image</media:description>
      </media:content>
    </item>
    <item>
      <title>Use our favorites to enable your customers to choose more easily and whenever they wish.</title>
      <link>https://www.beonpurpose.co.uk/enabling-favorites</link>
      <description>Enable your customers to create a Wishlist for them to return to and buy whenever they wish. Simple check box and list creation, no customer account needed too.</description>
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h1&gt;&#xD;
    &lt;span&gt;&#xD;
      
           If you operate an e commerce store - using a feature like "favorites" could be a game changer.
          &#xD;
    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/h1&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           The Favorites list feature allows your customers to create a list of products they want to save for purchase during their next visit.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Customers are more likely to return to your site if they saved items for purchase for later. This feature increases return customers and reduces shopping cart abandonment.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Favorites encourages your customers to visit your site more often and, as a result, purchase more items and increase your bottom line.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
            There are many reasons why a customer might use this feature -
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Saving / watching for Christmas presents.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;span&gt;&#xD;
        
            Want to buy it in the future - works well with "considered" purchases.
           &#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
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            Birthday treats.
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            Holiday gear
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            Time constraints
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           And more....
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            The feature is added seamlessly and we make it visible and attractive and easy to use. The user does not need an account with you and when they do decide to buy, that can create that account then.
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            It's a feature that drives engagement and loyalty to your brand.
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           If you wish to discuss this feature, just let us know. Our contact for is right here -
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    &lt;a href="https://www.beonpurpose.co.uk/contact#EnquireHere" target="_blank"&gt;&#xD;
      
           HERE
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&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/bd555387/dms3rep/multi/pexels-photo-4049786-614657dd.jpeg" length="2385606" type="image/png" />
      <pubDate>Thu, 19 May 2022 12:40:28 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/enabling-favorites</guid>
      <g-custom:tags type="string">E Commerce</g-custom:tags>
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      <title>Membership Websites- Personalised Content</title>
      <link>https://www.beonpurpose.co.uk/membership-websites</link>
      <description>Our latest app update - Membership Websites. If you are in a club or run a club, this is helpful for you. Serve personalised content to each of your members or groups of members.</description>
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           Our latest development – Membership Websites
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           We are proud to launch our first stage of Membership Websites. The ability to have different members content available to differing members with each member having their own log in.
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           Schools, Corporations and other types of groups sometimes need to personalise content per user or groups of users. We provide a secure log in page from your website to secure content “hidden” behind closed doors and available to those only with a log in to view that content.
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           In short Membership sites allow our clients to offer exclusive content to their registered members. With Membership, you can create customised experiences, and offer exclusive content tailored for users logged into your site.
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           Who would this benefit?
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           Sites for online communities. Communities come in many shapes and forms. In essence, all communities are groups of people held together by a common interest. A Membership site is an excellent tool for your customers looking to establish a new community or interact with existing members of their community. By providing access to exclusive content such as newsletters, videos, and articles, your customers strengthen their relationship with their community members.
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           Internal initiatives for private groups or organisations. These are private networks, such as employee portals, designated Lead Generation sites. Lead generation is the process of gaining the interest of potential customers to increase future sales. It is a crucial part of the sales process of many companies.
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           Using Membership, you can create lead generation sites that can help our client capture email addresses. Users can later use these addresses to promote other products &amp;amp; services.to support an organisation's internal communications and to allow collaboration. With our Membership solution, website owners can approve and delete site members. This is especially handy when managing internal portals, where you might want to add new members to the portal and revoke access from former members.
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           Use case for an employee portal.
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           A business is required to create an internal employee portal for their business. This business wants different employees to have access to different site content.
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           With Access Groups, you can create a dedicated area for each type of employee. For example, regular employees will receive access to all company onboarding documents.
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            If you would like to know more or perhaps find out how this can benefit your company, just get in touch.
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    &lt;a href="mailto:hello@beonpurpose.co.uk"&gt;&#xD;
      
           hello@beonpurpose.co.uk
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            Or use our contact form
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           HERE
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           We are always looking to improve what we write about and really welcome feedback about our subjects. If there is anything you would like us to cover, please let us know, we appreciate it, or simply just leave us some feedback.
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&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/md/pexels/dms3rep/multi/pexels-photo-6774452.jpeg" length="298918" type="image/jpeg" />
      <pubDate>Thu, 19 May 2022 12:40:28 GMT</pubDate>
      <author>gandmch@btinternet.com (Graham Havercroft)</author>
      <guid>https://www.beonpurpose.co.uk/membership-websites</guid>
      <g-custom:tags type="string">Updates</g-custom:tags>
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